Web Design Denver

Web site Design in Denver Colorado

Cindy S.

EDUCATION

  • Master of Arts Degree in Journalism, 1982, University of Colorado, Boulder, Colorado.
    - Major: Public Relations.
    - Minor: Marketing.

  • Bachelor of Arts Degree in English, 1980, University of Colorado, Boulder, Colorado.
PROFESSIONAL EXPERIENCE

Freelance Marketing Consultant
5/2002
A self-driven marketing consultant providing successful results for clients in the healthcare, high tech, and educational industries.

  • Web Site Design: Launched three successful B2B (www.IdentiRISK.com, www.knowledgeresourcecenter.com, & www.PatientTools.com) and two successful B2C startups simultaneously (www.DigitalDiagnostics.com and www.onlinemoving.com) and designed their web sites to maximize their lead generation capabilities. Managed all facets of a startup including public relations, operations, editorial and strategic planning. Create web sites that are well optimized, easy to navigate, and often contain complex IT infrastructures and databases. Enabled one client to book do-it-yourself moves online, an achievement unmatched in the industry or by competitors.

  • Copywriting/Editing: Adept at turning technical and complex topics into clear, condensed copy that resonates with target audiences in both a B2B and B2C environment. Write compelling copy for web sites, newsletters, speeches, presentations, press releases, sales collateral materials, and PowerPoint presentations combining persuasive messaging with branding elements. Strong editing, proofreading, project management, prioritization, and organizational skills.
  • Direct response/catalogs: Manage all facets of unique direct mail/catalog programs including planning, list selection, execution, tracking, and reporting. Write compelling headlines and product descriptions that are both informational and sell!

  • Budgets: Overcome tight deadlines and strict budgetary limitations through using excellent multi-tasking skills and both online and traditional marketing tactics that maximize marketing budgets.
Director of Marketing/Sales for CopiersNow
4/2000
A multi-tasking marketing trailblazer combining the best of e-business with traditional marketing methods to build a customer-centric office equipment organization.
  • E-business/Traditional Specialist:
    Web site. Lead a cross functional IT/graphic design team to create a Web site that revolutionized the way office equipment was sold, serviced, and delivered. Responsibilities encompassed content, search engine optimization, tracking, traffic, and banner ad placement.

    CRM. Instituted CRM programs for broadcast e-mails and personalized direct mail campaigns that successfully increased our rapidly expanding customer base.

    Product Catalog. Originated and consistently updated product catalog with coordination from five main manufacturers. Pioneered co-op programs for special events. Research. Continuously refined marketing programs based on focus groups and formal customer research and adapted programs to feedback and changing economy.

    Database Management. Skilled in database management and Internet tracking tools. Management. Management style included a proven record for hiring and training.

  • Sales Solutions:
    Used ingenuity to increase lead generation activities for an extended field sales organization, including direct management of a dynamic Call Center, and forged lucrative arrangements with business partners to create synergistic sales opportunities. Right-hand alliance with CEO made me a valuable contributor to corporate vision.
Director of Marketing/Public Relations for MicroMash
10/95 — 4/2000
A flexible, results-oriented member of a fast-paced Executive team for an $8M interactive software publisher of professional Accounting and Legal self-study and review courses.
  • Online Marketing. Proficient in maximizing the Internet to facilitate business growth and tracking results (www.MicroMash.com). Web savvy efforts led to a 20% increase in both revenue and market share and a dramatic reduction in inventory costs. Strategies included the implementation of e- commerce, the launch of online and downloadable products, and the creation of a dynamic new Web site.

  • Traditional Marketing. Executed $2M media strategies with ad agency and aggressively marketed through creative print, trade show and targeted direct mail efforts on a nationwide level. Exceptional track record for team building and training skills.

  • Sales. Reduced expenses by 25% by establishing a strong reseller network, streamlining the sales force to be more efficient, and motivating a National Account team more effectively. Worked with President to implement Company's strategic business plan, including surpassing revenue & profitability goals, preparing budgets, researching vertical markets, negotiating alliances and initiating potential acquisitions and mergers.
Director of Marketing for Alert Centre, Inc.
12/93 - 8/95
A self-driven, team player for a $58 million publicly held security alarm services firm.
  • Built a positive nationwide image for Alert through a concerted public relations campaign that focused on strengthening relationships with the financial community, networking with Chamber of Commerce organizations, designing safety awareness programs, consistently communicating with the customer base through newsletters and bill stuffers, and creating targeted print, billboard, and audio campaigns for nationwide branch locations.

  • Marketing efforts contributed to doubling sales of security services in branch areas (from 800 to 1600 systems/month), dramatically reducing customer attrition, and establishing a profitable Authorized Dealer program through a co-op program.

  • Successfully acted as a PR spokesperson to stakeholders, the Board, potential investors, members of the press, and internal and external customers. Well versed in crisis management.
Director of Sales/Marketing for IKON Office Systems
4/85 - 12/93
Promoted from Advertising Manager to Director of Sales/Marketing for a $21 million Canon office equipment dealership. Marketing/Advertising