Cindy S.
EDUCATION
- Master of Arts Degree in Journalism, 1982, University of Colorado, Boulder, Colorado.
- Major: Public Relations.
- Minor: Marketing. - Bachelor of Arts Degree in English, 1980, University of Colorado, Boulder, Colorado.
Freelance Marketing Consultant
5/2002
A self-driven marketing consultant providing successful results for
clients in the healthcare, high tech, and educational industries.
- Web Site Design: Launched three successful B2B (www.IdentiRISK.com,
www.knowledgeresourcecenter.com, & www.PatientTools.com) and two
successful B2C startups simultaneously (www.DigitalDiagnostics.com and
www.onlinemoving.com) and designed their web sites to maximize their
lead generation capabilities. Managed all facets of a startup including
public relations, operations, editorial and strategic planning. Create
web sites that are well optimized, easy to navigate, and often contain
complex IT infrastructures and databases. Enabled one client to book
do-it-yourself moves online, an achievement unmatched in the industry or
by competitors.
- Copywriting/Editing: Adept at turning technical and complex topics into clear, condensed copy that resonates with target audiences in both a B2B and B2C environment. Write compelling copy for web sites, newsletters, speeches, presentations, press releases, sales collateral materials, and PowerPoint presentations combining persuasive messaging with branding elements. Strong editing, proofreading, project management, prioritization, and organizational skills.
- Direct response/catalogs: Manage all facets of unique direct
mail/catalog programs including planning, list selection, execution,
tracking, and reporting. Write compelling headlines and product
descriptions that are both informational and sell!
- Budgets: Overcome tight deadlines and strict budgetary limitations through using excellent multi-tasking skills and both online and traditional marketing tactics that maximize marketing budgets.
4/2000
A multi-tasking marketing trailblazer combining the best of e-business with traditional marketing methods to build a customer-centric office equipment organization.
- E-business/Traditional Specialist:
Web site. Lead a cross functional IT/graphic design team to create a Web site that revolutionized the way office equipment was sold, serviced, and delivered. Responsibilities encompassed content, search engine optimization, tracking, traffic, and banner ad placement.CRM. Instituted CRM programs for broadcast e-mails and personalized direct mail campaigns that successfully increased our rapidly expanding customer base.
Product Catalog. Originated and consistently updated product catalog with coordination from five main manufacturers. Pioneered co-op programs for special events. Research. Continuously refined marketing programs based on focus groups and formal customer research and adapted programs to feedback and changing economy.
Database Management. Skilled in database management and Internet tracking tools. Management. Management style included a proven record for hiring and training.
- Sales Solutions:
Used ingenuity to increase lead generation activities for an extended field sales organization, including direct management of a dynamic Call Center, and forged lucrative arrangements with business partners to create synergistic sales opportunities. Right-hand alliance with CEO made me a valuable contributor to corporate vision.
10/95 — 4/2000
A flexible, results-oriented member of a fast-paced Executive team for an $8M interactive software publisher of professional Accounting and Legal self-study and review courses.
- Online Marketing. Proficient in maximizing the Internet to
facilitate business growth and tracking results (www.MicroMash.com). Web
savvy efforts led to a 20% increase in both revenue and market share
and a dramatic reduction in inventory costs. Strategies included the
implementation of e- commerce, the launch of online and downloadable
products, and the creation of a dynamic new Web site.
- Traditional Marketing. Executed $2M media strategies with
ad agency and aggressively marketed through creative print, trade show
and targeted direct mail efforts on a nationwide level. Exceptional
track record for team building and training skills.
- Sales. Reduced expenses by 25% by establishing a strong reseller network, streamlining the sales force to be more efficient, and motivating a National Account team more effectively. Worked with President to implement Company's strategic business plan, including surpassing revenue & profitability goals, preparing budgets, researching vertical markets, negotiating alliances and initiating potential acquisitions and mergers.
12/93 - 8/95
A self-driven, team player for a $58 million publicly held security alarm services firm.
- Built a positive nationwide image for Alert through a concerted
public relations campaign that focused on strengthening relationships
with the financial community, networking with Chamber of Commerce
organizations, designing safety awareness programs, consistently
communicating with the customer base through newsletters and bill
stuffers, and creating targeted print, billboard, and audio campaigns
for nationwide branch locations.
- Marketing efforts contributed to doubling sales of
security services in branch areas (from 800 to 1600 systems/month),
dramatically reducing customer attrition, and establishing a profitable
Authorized Dealer program through a co-op program.
- Successfully acted as a PR spokesperson to stakeholders, the Board, potential investors, members of the press, and internal and external customers. Well versed in crisis management.
4/85 - 12/93
Promoted from Advertising Manager to Director of Sales/Marketing for a $21 million Canon office equipment dealership. Marketing/Advertising
- Created a marketing plan that increased name recognition, escalated
sales by 18% and boosted morale. Successful in developing relationships
with strategic partners.
- Established IKON as a dominant force in the marketplace
through innovative newspaper campaigns, memorable radio promotions and
unique TV spots.
Marketing/Sales Management
- Revamped two stagnating aftermarket telesales departments
contributing $9.1 million in revenue by introducing new programs
designed to increase market share, lower selling costs, increase gross
margins by 5.7% and increase profitability by 22%.
- Implemented alternate sources of revenue, including a
Junior Rep program selling $600,000/year in equipment, and a successful
Telemarketing Department contributing an additional $2M/year.
- Skills include hiring, training and motivating a high
performance team of 15 employees, accurate forecasting, surpassing quota
and profitability goals, and creating successful incentive programs.
Creative Director for Omni Marketing & Advertising
6/84 - 2/85
Promoted from Copywriter to Creative Director, acting as a liaison between clients and various artists, copywriters, and Account Executives. Created successful campaigns for clients in the Cable, Healthcare, Insurance, Real Estate and Banking Industries. Strong in all facets of the agency's functions, from pitching accounts, preparing proposals, and designing synergistic campaigns. Copywriter for Kelly Adams Advertising
12/82 - 5/84
Creative energy centered upon the origin of print media, slide shows, trade shows, TV spots, and press releases. Proven capabilities in servicing local and national accounts in the industrial, commercial, and retail fields. Adept at media buying and contract negotiating. Public Relations Specialist for University Hospitals
9/81 - 9/82
Demonstrated ability to develop innovative stories that were published locally (Denver Post and Rocky Mountain News) and nationally. Organized well-attended press conferences.
